Experience

Co-founder and partner of FourMarketing with a history of working with world renowned fashion labels. Experienced in nurturing brands in the wholesale sector and bringing a unique combination of commercial acumen, creative vision and hands-on experience in brand development, store launches and digital engagement. Further enhanced by the strategic use of AI-assisted content to accelerate concept visualisation and storytelling.

  • WHOLESALE

    Scouted, grew and developed established and independent brands in the UK and international markets.

  • DIRECT TO CONSUMER

    Opened D.T.C. standalone flagship stores across
    London, in addition to fully transactional
    complimentary.co.uk sites. Also Shop in Shop/
    concession areas within stores such as
    Selfridges and Harrods.

  • PR & MARKETING

    Experienced in setting up and operating a
    successful PR & Marketing department
    leveraging traditional media, social media, digital
    marketing and events to storytell and elevate
    brands.